

After retiring from the rodeo where he was five-time all-around world rodeo champion, Sonny Steele is signed by multinational conglomerate Ampco to be the spokesman for their breakfast cereal, Ranch Breakfast. This corporate job, where he is paraded around on horses in electrically lit cowboy get-ups and where the publicity department makes him grow a mustache to look more like a cowboy, eventually sucks away at his soul, which leads to him taking up the bottle and often being drunk at events. Conversely, the publicity department tries to hide him from the media. Read More »







