Peter Kubelka – Schwechater (1958)

Quote:
A short film originally intended to be a commercial for Schwechater Beer, but along the way it morphed into something completely different.

Quote:
In 1957, Peter Kubelka was hired to make a short commercial for Scwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers’ perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern. This ´commercialª may not have sold any beer in the twenty years since it was made, but I (as someone who hates beer) have woved that if I’m ever in Austria i’ll drink some Swechater, in tribute to what i consider one of the most intense, most pure, and most perfect minutes of cinema anyone has ever achieved.
– Fred Camper

Kubelka, Peter - 1958 - Schwechater [23.976 fps].mkv

General
Container:  	Matroska
Runtime: 	1 min 16 s
Size: 	21.9 MiB
Video
Codec: 	x264
Resolution: 	702x480 ~> 702x526
Aspect ratio:  	4:3
Frame rate: 	23.976 fps
Bit rate: 	2 200 kb/s
BPP: 	0.272
Audio
#1:  	English 2.0ch AC-3 @ 192 kb/s (Stereo)

https://nitro.download/view/CEEC925BF2E5A5F/Kubelka,_Peter_-_1958_-_Schwechater__23.976_fps_.mkv

Language(s):None
Subtitles:None